creative brand conception, and creating the package shape. Soy milk
“Soy mamelle” is a 100% vegetative product. It is a source of high
grade fiber and calcium, containing no cholesterol and a proven ability
to actually lower cholesterol levels in the human body.
The developed conception of the package shape resembled an udder,
which presents the first half of the message in that soy milk is
identical to that of a cow. The second part of the message is delivered
via the colour score and décor of the packaging, which concentrate on
the phytogenesis of the product, creating an image of nature and health.
The packaging is developed with two options, individual and family
size. The individual packaging is made out of glass, while the family
size option is made of a natural latex material. The legs of the
packaging are made of special valves and dose systems which allow the
container to fill multiple glasses simultaneously by gently squeezing
it. In this case, the process of interacting with the packaging becomes
more alive and interesting. This finding has tremendous potential for
improvement of brand identity in POS-materials and nonstandard
equipment trading.
