The North American International Auto Show, in preview week right now in Detroit, was chock-full of hot cars and sweet interactives, and the digital star of the show was the Toyota Vision wall. The wall is made up of three 82-inch LCD panels, equipped with multi-touch technology and loaded with tons of content and features about the new Prius. Each of the three screens focuses on one area of content, combining to tell the whole ownership story of the Toyota culture and the lifecycle of the vehicle. The software that runs the experience is based on Microsoft Surface, but is custom-designed.
And there was a lot to explore - along with photos and custom content, visitors could view over 50 videos. “Toyota Vision” extended into the social networking and mobile worlds too with links to the Toyota fan page on Facebook and QR codes that enabled users to access content to their mobile device instantly.
Visitors could also access a list of local Toyota dealers.
The dealer list provided location and clear contact information of all retailers within a predetermined radius of the show floor. As part of a lead generation initiative, a GPJ Connect function allowed the audience to submit their names and email contacts to Toyota directly, while the program simultaneously sent all generated leads from the floor back to a hand-raiser database for future brand and model-specific communication.
Through 60 square feet of engaging, educational and entertaining content, “Toyota Vision” multi-touch wall experience captured the interest of visitors and press alike.
It was an amazing project to bring to life
